Peanut-Allergy Joke Removed After Backlash


This Super Bowl Sunday, don’t forget Uber Eats — but also, as the food-delivery service has learned, don’t forget that trying to make fun of a life-threatening allergy is bad PR.

Uber Eats, a division of the ride-sharing company, on Feb. 6 debuted its 60-second 2024 Super Bowl commercial, centered on the running joke of forgetfulness. The spot, which marks Uber Eats’ fourth year in the Super Bowl, features David Schwimmer and Jennifer Aniston (who forgets she worked with him on “Friends” for 10 years); David and Victoria Beckham (who fail to remember the Spice Girls), as well as Jelly Roll trying to scrub tattoos off his face and Usher blanking on the fact that he just performed the halftime show.

The ad, from creative ad agency Special Group, also shows regular people making comically absent-minded goofs. But one scene was decidedly unfunny for many: A man eating a spoonful of peanut butter from a jar — who has broken out in hives and whose left eye has swollen shut in an allergic reaction — glances down at the food label and remarks, “There’s peanuts in peanut butter? Oh, it’s the primary ingredient.”

The ad was slammed by not-for-profit advocacy group Food Allergy Research & Education, which said in a statement: “We’re incredibly disappointed by @UberEats’ use of life-threatening food allergies as humor in its Super Bowl ad. The suffering of 33M+ Americans with this condition is no joke. Life-threatening food allergy is a disease, not a diet. Enough is enough.”

On Friday (Feb. 9), Dr. Sung Poblete, CEO of FARE, said in a statement that she had spoken with Uber and that the company had agreed to remove the offending scene. Uber has “made a change to the ad that will air to the Super Bowl’s wide audience” by “editing out the reference to the peanut allergy,” she said. A rep for Uber Eats did not immediately respond to a request for comment.

The original Uber Eats spot does include a disclaimer of sorts: Small-type text underneath the hive-ridden peanut-butter guy says, “Please please please do not forget there are peanuts in peanut butter.”

But that wasn’t enough to mollify critics, who took to social media to express incredulousness and fury. “You had a really great commercial til the peanut allergy guy,” one commenter wrote on X (aka Twitter). “How about you switch him out with a guy who forgets he’s diabetic and doesn’t take his insulin, or a soldier who has PTSD and forgets his medication?? Nope those wouldn’t be funny either would they? Edit the commercial.”



online jobs cincinnati 3901938 jooble online jobs 3024845 online jobs gainesville fl 13549080 remote work part time 75168520 online jobs jaipur 52859121 online jobs boise 75265979 online jobs japanese 44587609 typing jobs from home 68295505 jobs remote work 32562441 entry level work from home jobs 17079396 entry level online jobs 11413042 online jobs detroit 49129706 home based jobs 65951718 accounting jobs remote 21368794 remote jobs from home 73270896 online jobs no experience 27408597 content writing online jobs 27225292 online jobs i can start today 25590903 online jobs japan 17172126 online jobs jaipur 62341327 apply online jobs hiring now 75371187 online jobs graphic design 88719815 online jobs for 17 year olds 86571166 flexible online jobs 61067898 remote customer service jobs 33118775 online jobs daily pay 68887231 customer support jobs remote 58421856 amazon online jobs 50890207 best online jobs for students 70557281 online jobs for 15 year olds 1818209

Leave a Comment

Your email address will not be published. Required fields are marked *