Emily Ratajkowski Kicked Off New York Fashion Week With the Season’s Biggest Haircut

New York Fashion Week doesn’t start ’til Emily Ratajkowski walks in.

The model, who is a regular during fashion month, made her first appearance of the season at Hourglass Cosmetics’ Manhattan lipstick launch on February 9, where she debuted a chic short haircut—and even shorter dress . How do I know, aside from Getty Images? I was there! And the first thing I noticed was how noticeably short Ratajkwoski’s hair was…and how familiar the cut looked.

The midi lob cut has been spotted on everyone from Rihanna and Selena Gomez to Jennifer Aniston and Emma Stone so far in 2024. And we’re only two months into the year.

As for why such a seemingly simple look is trending? The blunt, long bob is basically the best of both worlds, making a statement without sacrificing too much length. It’s also not so long that it reaches high-maintenance territory, meaning it passes the quiet luxury vibe check. Plus, it’s especially flattering on a wide range of face shapes.

“Ideal on those with wider, rounder, or heart-shaped faces, the long bob has been getting more popular throughout the year and the final evolution of this shape has straightener sides and softer ends,” celebrity hairstylist and Evo Hair international color creative director Tom Smith, tells Glamour. “This is almost reaching a ‘short’ long haircut thanks to the lack of blunt lines.”

Emily Ratajkowski Kicked Off New York Fashion With the Season's Chicest Short Haircut


As for her dress? That looked familiar too. And as it turns out, it is: Kylie Jenner wore the Jacquemus design to their Les Sculptures Paris Couture Week show. Which, to bring things really full circle, is a show that Ratajkowski walked in!

That wasn’t Ratajkowski’s final stop—or fit—for the night. The My Body author—and her haircut—went onto make an appearance Puma RTW Fall 2024 show, where she embraced a more sporty aesthetic and seemed to restyle her lob with a wave. It’s giving effortless.

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