Instagram and Threads will no longer recommend political content

Meta will recommend political content to users on Instagram or Threads, according to Instagram boss Adam Mosseri. He said that users will still see political content from accounts they follow, but the apps will no longer “proactively amplify” such posts.

The change, which will be rolling out “over the next few weeks,” will apply to public accounts in places where Meta’s recommendation algorithms suggest content or posts, like Instagram’s Reels and Explore, and suggested users on Threads.Mosseri didn’t elaborate on how Meta will determine what counts as “political,” but a Meta spokesperson said it would include election-related topics and social issues.

“Our definition of political content is content likely to be about topics related to government or elections; for example, posts about laws, elections, or social topics,” the spokesperson said. “These global issues are complex and dynamic, which means this definition will evolve as we continue to engage with the people and communities who use our platforms and external experts to refine our approach.”


While Meta will limit its suggestions related to these topics by default, those who do want to see such content will be able to opt-in via Instagram and Threads’ settings. The company said the update won’t affect how people see posts from accounts they’ve chosen to follow. “Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Mosseri said.

The change is the latest way Meta has tried to discourage Threads users from discussing topics it considers potentially problematic. The company blocks “potentially sensitive” topics, including vaccine and covid-related terms, from search results in Threads. Mosseri has that Meta doesn’t want to “encourage” users to post about “politics and hard news” in the app.

But the change could also cause a new backlash among users and creators, some of whom already believe Meta unfairly suppresses certain types of content. Meta said that people with “professional” accounts on Instagram can use the feature to check if their posts are currently considered eligible for recommendations.

online work 40685049 way to make money from home 85723278 online customer service jobs 32607263 how to get online jobs 4436993 apple online jobs 91764937 online jobs no experience 13984643 freelance online jobs 41680678 freelance work online 49856487 amazon online jobs for students 81775907 online jobs columbus ohio 43095230 how to get online jobs 77806955 online part time jobs 29082567 online jobs at night 83853133 transcription jobs from home 27082091 good online jobs 92334144 online teaching vacancies 13113 online jobs greensboro nc 63533243 best online jobs for teens 28574424 online jobs jamaica 59351290 hiring online jobs 4438124 online jobs in utah 94219456 apply online jobs hiring now 90745370 online jobs near me 18179625 get paid to write 6239629 digital marketing online jobs 82430107 part time work from home jobs 28976330 online jobs near me 61061076 online jobs daily pay 42012755 real ways to make money from home 15987006 online jobs dallas 3930438

Leave a Comment

Your email address will not be published. Required fields are marked *