Amazon boosts its Prime membership with a discount on One Medical
Amazon is bolstering its core Prime membership program with a new benefit that gives members access to discounted One Medical memberships.
The company announced Wednesday that Prime members will be able to sign up for One Medical for $9 per month, or $99 per year, compared to the standard cost of $199 per year, or $16.59 per month. Prime members can add up to five additional memberships on the same plan for $6 per person, Amazon said.
Amazon is integrating One Medical into its Prime membership service after acquiring the leading healthcare provider in July 2022 for approximately $3.9 billion. One Medical operates a network of primary care practices in parts of the United States, primarily around major cities. Users can access a doctor’s care through the One Medical app, and they can also schedule virtual or in-person appointments at a physical location.
“When it’s easier for people to get the care they need, they become more engaged with their health and achieve better health outcomes,” said Neil Lindsay, senior vice president at Amazon Health, in a press release. “That’s why we’re bringing the exceptional One Medical experience to Prime members: it’s healthcare that makes achieving and maintaining good health much easier.”
The tech giant has steadily added an array of benefits to its Prime membership program over the years in an effort to attract more subscribers. Launched in 2005, Amazon Prime offers members access to free two-day shipping, as well as exclusive movies and TV shows, among other benefits. Membership costs $139 per year. As of April 2021, the service has over 200 million subscribers worldwide.
With the addition of a One Medical benefit, Amazon is not only trying to attract more Prime sign-ups, but also deepen its healthcare relationship with shoppers. For years, Amazon has been trying to open up the healthcare market with mixed success.
Besides One Medical, it acquired prescription drug company PillPack in 2018 for about $750 million. In August 2022, the company shut down its Amazon Care telehealth service as part of broader cost-cutting efforts. Haven, a joint venture intended to disrupt healthcare, dissolved in 2021. Amazon recently expanded its virtual health clinic service and the company operates an online pharmacy.
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